Sony Pictures Entertainment Discusses Latest Eco-Packaging Developments
Interview with Sony’s Executive Director of Production Services, Thom Dohner, on Eco Packaging Performance and Future Developments-
Sony Pictures Home Entertainment has recently uncovered its latest eco-fueled endeavor – the ultralight single-disc DVD case – which utilizes roughly 20 percent less plastic than the existing industry standard. The case was debuted May 19th, 2009 with the release of “Paul Blart: Mall Cop” and features an omitted “O-ring”, that which is projected to conserve approximately 322 tons of wood (or 2,200 trees). The studio has affirmed that it will be pursuing eco packaging for all future single-disc DVD releases, and with this implementation, SPHE assesses a 2 million pound reduction in carbon emissions annually – equal to 104,000 gallons of consumed gasoline. The company has also employed lighter plastic wrap on all releases and has improved packaging materials to feature up to 30 percent total Post Consumer Waste (PCW). We recently sat down with Thom Dohner, Executive Director of Production Services for Sony Pictures Home Entertainment, and discussed environmental responsibility behind Sony’s green movement, consumer reaction to the studio’s pioneering eco alternative and reliability of these cases when compared to the forerunner.
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How about getting rid of CDs altogether. Push towards downloadable version. That will do a lot of good.
VR
http://blog.valopia.com
I added your blog to bookmarks. And i’ll read your articles more often!
Thank you! You often write very interesting articles. You improved my mood.
I agree with Vivek. Even though DVDs are beginning to include a digital copy, technology should just go ahead and push to digital copies being the primary format. I predict this will be the case by 2015.
Why build the new transmission lines? Why build Solar Electric Generating plants so far from where it is going to be used? What is wrong with the existing system that we have now?
The answer is simple, because we are over thinking the solution. We can install smaller solar farms within the communities and utilize private and public land. For instance the PPA programs that cities are looking into and implementing is a great start. Allowing private companies to put out the upfront cost of building the system while the company is reaping the profits in the long run, this is a win-win situation for both sides.
By utilizing Solade Concepts, Solar Structures (Solar Bus Stop, Comfort Station, Cabana, Umbrella and more) throughout the cities, factories or businesses, they can be placed in parking lots, (To Charge Electric Vehicles) sidewalks, eating areas, around pools or anywhere the need arises, while building an internal and virtually invisible solar farm. Residential use could also be part of the solution by adding a multi-functional structure at a home as opposed to a large, costly rooftop project. This concept will allow the renewable electricity to be used where the actual electricity is being generated as opposed to the massive transmission lines project. This type of undertaking may not solve the entire problem but it sure will take a big bite out of it.
If these plans are implemented it will keep utility rates down as the utility companies will not have to build new plants, transmission lines or smart grids, lowering the operating cost of their company.
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