Quest for Greenloop’s Project Green Model Begins October 10th, 2009-


Collaborators from Greenloop and Lü Magazine, along with Portland Fashion Week and various environmental activists, green living experts, celebrities, and eco-fashion industry leaders are hosting the first-ever green model competition to initiate Project Green Search (PGS). Greenloop’s education, outreach and fundraising division – Project Green – has progressed into PGS; a program designed to inspire individuals to explore the possibility of aligning their career path with their environmental goals. The intended objective of Greenloop has been to use fashion as an instrument for environmental support and industry-wide transformation, and has been exceptionally resourceful in originating environmentally-geared developments that the modern adult can relate to.

The competition will start on Friday, October 10th, 2009 on projectgreensearch.com, where candidates can learn more information and sign up. All search contestants will be required to volunteer a minimum of 10 hours to an environmental group off a select list, including The Natural Step, Green Corps, the NRDC, Global Green, and The Sierra Club, among others. Project Green Search competition finals will be held during Portland Fashion Week, the most sustainable fashion week in the U.S. which features only independent and eco-designers, in October of this year. The winning contestant of PGS will receive a prize package which includes a contract with Option Model Management, as well as a Los Angeles and NY-based agency (to be announced), a complete make-over and eco fashion wardrobe, a professional photography session with Courtney Dailey, cover shots, articles and spreads in numerous print and online magazines, a natural & organic beauty shopping spree at Future Natural, guidance and support from LOHAS in working with sustainable companies and additional prizes to be announced soon. The fortunate victor will also receive broad exposure and the exciting opportunity to model for sustainable fashion houses, green product lines, organic cosmetic companies, and more – from lingerie to LED’s.