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Panasonic AG-AF100 4/3″ Camcorder Announced at NAB 2010

17 April 2010 39,293 views 8 Comments

NAB 2010 | Las Vegas, NV


While traditionally a very wasteful industry, Hollywood productions are moving towards more sustainable alternatives to bring you the movies you love. Panasonic has been on the forefront of the move away from chemical film towards solid state recording onto reusable media. Green Energy News was at NAB 2010 (National Association of Broadcasters convention) taking a look at the more sustainable options available to filmmakers around the world. In addition to reusable media, the industry is also moving towards more efficient LED lighting options and the use of biodiesel generators on the set. Production gear is also getting smaller, meaning less materials are used during the build.

We here at Green Energy News are heavily involved in video production and content creation, so needless to say, we JUMPED at the chance to get a sneak peak at the latest game-changing production gear Panasonic is bringing to the table in 2010. In addition to a very impressive AG-3DA1 FULL 3D HD camcorder, Panasonic is bringing a 4/3″ sensor AVCCAM HD camcorder to it’s line in late 2010. The 4/3″ imaging sensor will allow greater creative control over depth-of-field (DOF) and focus, similar to that of a 35mm film camera. With seemingly limitless lens options available, the Panasonic AG-AF100 appears to be ready to make a BIG splash in the filmmaking community. DSLR users can now enjoy the shallow DOF associated with the large sensor, with full professional audio and control options found on professional camcorders. The AF100 appears to be a solid choice for DSLR filmmakers looking for a more substantial build, professional audio, and proper ergonomics. On September 20th, Panasonic reps confirmed the MSRP of the AF100 to be $4,995 USD. This was welcomed news as original reports had the AF100 hitting the streets at about $6,000 USD. The full Panasonic press release can be found below…


* Premier AVCCAM Video Camera Combines 4/3” Sensor with Superior Video Quality, Professional Audio Inputs, Variable Frame Rates, SDXC Card Technology *

Panasonic AG-AF100
LAS VEGAS, NV (April 11, 2010) – Panasonic Solutions Company today announced a game-changing AVCCAM HD camcorder, the AG-AF100, the first professional micro 4/3-inch video camcorder optimized for high-definition video recording. Scheduled to ship by the end of 2010, the AG-AF100 will set a new benchmark for digital cinematography.

Targeted at the video and film production communities, the Panasonic AF100 delivers the shallow depth of field and wider field of view of a large imager, with the flexibility and cost advantages of use with a growing line of professional quality, industry standard micro 4/3-inch lenses, filters, and adapters. The full 1080 and 720 production camera offers superior video handling, native 1080/24p recording, variable frame rates, professional audio capabilities, and compatibility with SDHC and SDXC media.

The design of the AF100’s micro 4/3-inch sensor affords depth of field and field of view similar to that of 35mm movie cameras in a less expensive camera body. Equipped with an interchangeable lens mount, the AF100 can utilize an array of low-cost, widely-available still camera lenses as well as film-style lenses with fixed focal lengths and primes.

“Designed in consultation with the filmmaking community, the AF100 eclipses the video performance of other cameras in this price range,” said Joe Facchini, Vice President of Sales & Product Management, Media & Production Services, Panasonic Solutions Company. “Ideal for film schools and independent filmmakers, this affordable, digital cinematography camera employs an advanced professional AVC/ H.264 Hi Profile AVCHD codec compatible with a wide range of editing tools and affordable players.”

The AF100 incorporates a 4/3-inch, 16:9 MOS imager. The camcorder records 1080/60i, 50i, 30p, 25p and 24p (native) and 720/60p, 50p, 30p, 25p and 24p (native) in AVCHD’s highest-quality PH mode (maximum 24Mbps). Ready for global production standards, the camcorder is 60Hz and 50Hz switchable.

The AF100 maximizes the potential of its high-resolution imager with built-in ND filtering and dramatically reduced video aliasing. Standard professional interfaces include HD-SDI out, HDMI, time code recording, built-in stereo microphone and USB 2.0. The AF100 features two XLR inputs with +48V Phantom Power capability, 48-kHz/16-bit two-channel digital audio recording and supports LPCM/Dolby-AC3.

This newest Panasonic AVCCAM camcorder is the first to enjoy the benefits of advanced SDXC media card compatibility in addition to existing SDHC card support. (SDXC is the newest SD memory card specification that supports memory capacities above 32GB up to 2TB). With two SD slots, the AF100 can record up to 12 hours on two 64GB SDXC cards in PH mode.

About the author: Nicholas Fitch acts as Director of Finance for WB FINANCIAL, a full service equipment leasing company. In addition, Nicholas serves as president of Way West Media and is recognized as an Internet marketing expert specializing in organic SEO and social media management. You can follow Nicholas on .

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