Organic Bottled Water: The New Fad in Greenwashing
Greenwashing Hits An All-Time Low with Bottled Water Claims-
I love the show Mad Men, because (among other reasons) it gives us all a glimpse into the advertising industry and every stop they pull to get the public to buy a certain product. The lines advertisers use are, for the most part, heavily sugar coated at best and a downright lie at worst. Enter the new greenwashing trend: Organic bottled water. Llanllyr Water, for instance, is claiming that their water comes from the ground beneath “certified organic fields” and nothing above ground has ever been farmed any other way. They are supposedly certified by the Soil Association, but who can really trace that far back to see whether the farmers used organic or inorganic materials in their farming practices? The company has only been around since 1999, so I would assume a couple years prior is as far back as a soil analyst could hope to find remnants of inorganic materials. While the company has not come right out and said it sells “organic water”, it is certainly insinuating that to get people to purchase their product. Its for this very reason that the USDA has exempted water from organic certification, but that doesn’t seem to put a halt on any of the claims. All I can say is, hopefully the new regulations proposed by the FTC will prevent more companies from misrepresenting their product or business. I wouldn’t put all my eggs into that basket, though.