NAB 2010 | Las Vegas, NV

The NAB show in Las Vegas was a great success this year, with over 88,000 attendees searching for the latest advances in film and broadcast equipment. In addition to innovative technologies, this year’s event featured environmentally-conscious alternatives in an effort to promote a greener, more sustainable business world. Green initiatives include (but aren’t limited to) replacement of direct mail with the use of electronic communication; a ‘green’ media newsroom, in which paperless press kits were encouraged over the traditional hardcopy option; and utilization of post-consumer recycled materials for conference bags and necessary direct mail marketing. Along with the many eco-friendly developments, NAB joined forces with Carbonfund.org to provide an opportunity for attendees, exhibitors, and speakers to offset carbon emissions associated with attending the conference and exhibition.