While President Obama and his current administration try to convince America that natural gas is a “clean” alternative fuel, environmental analysts are altogether painting a different picture. Hydraulic fracturing, or “hydrofracking”, is the process of creating fractures in rocks which ultimately allows oil and gas exploration companies to recover more product. In order to create fractures, a mixture of water and chemicals is pumped into the rock or coal formation. In time, the formation becomes unable to absorb the fluid as quickly as is being injected and the increased pressure causes the formation to crack. A proppant is injected with the chemical-based fluids to keep the…

It is estimated that 500 billion to 1 trillion plastic bags are used annually, which calculates to over one million consumed every minute. To make matters worse, one measly plastic bag can take up to 1,000 years to break down. Whats more, only around 1 to 3 percent of these bags are even recycled. Enter One Small Step, an online retailer that offers eco-friendly food containers, wraps, bags, napkins — basically everything the…

Telecom giant, Cox Communications, is one of the first companies in Southern California to generate more than half of its energy needs with renewable power. Using an 800-kilowatt fuel cell, the company will reduce its environmental impact to the equivalent of taking more than 850 cars off the road annually — enough energy to power 603 average homes. Fuel cells are one of the few truly green sources of energy, as they are highly efficient…

Searching for a sustainable, cost-effective, high-impact strategy to promote your campaign, idea or business? Enter GreenGraffiti®, a unique viral marketing service that simply uses the power of water to etch virtually anything into dirty sidewalks or buildings. As times change, even street artists are seeking out less harmful forms of self expression to avoid permanently damaging the environement around them. This creative concept simply uses a template with a high pressure water sprayer, and…

Denim company Levi Strauss has announced its brand new jean collection — aptly titled “WaterLess” — which are made with dramatically less water than the standard. Traditionally manufactured jeans use around 11 gallons or more of water during the various processes. Levi’s new collection, however, cuts water consumption by an average of 28 percent and up to 96 percent for certain products in the line. “We challenged ourselves to operate at the intersection of style and sustainability. These WaterLess jeans have great styles and finishes, but are made with a…